Marico has reportedly decided to use e-commerce sites as a test marketing platform before launching new product. The company ‘pre-launched’ hair wax from Set Wet through the e-commerce route, almost four to six weeks ahead of formally launching the product in the general and modern trade.
The company wants to put e-commerce route to work, and create a new business out of it. Currently, sales from e-commerce sites are negligible for the company, but the company is keeping a close watch and would be experimenting on it with respect to its niche products.
Marico is a leading manufacturer of coconut oil, hair oils, and premium refined edible oils in consumer packs. Marico has a market presence in the hair care, health care and male-grooming segments in India, Bangladesh, the Middle East, North Africa, South-East Asia, and South Africa.
