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Eenadu TV close to merger deal with Network18

Network 18 Media & Investments Ltd. | TV Broadcasting & Software Production | Media | BSE: 532798 | NSE: NETWORK18

14 Dec 2011 Evaluate

Months after talks between Multi-Screen Media(MSM), which runs Sony Television in India, and the Ramoji Rao-owned Eenadu TV(ETV) fell through; Network18 Group is inching close to a deal with ETV. Network18Group is likely to merge ETV’s bouquet of 11 regional channels and one Telugunews channel with itself through a share swap. In one sweep, then, the Network18 Group would get anationwide regional platform to take on rivals STAR and Zee. STAR has STARVijay, STAR Prabah, STAR Jalsa and Asianet, while Zee has eight regionalchannels.

Once concluded, this is likely to be one ofthe biggest consolidation exercises in Indian media space. Recently, WaltDisney received government clearance to buy out the Indian promoters and publicshareholders from UTV Software Communication for Rs 1,853 crore. ETV Network’sbouquet of infotainment channels in different languages has an exhaustivepan-India presence across states such as Andhra Pradesh and Karnataka in thesouth to Gujarat and Maharashtra in the west, Bihar, UP, Rajasthan and MP innorth and central India, along with Odisha and West Bengal in the east. It alsoreaches out to the Indian diaspora in the US, providing digital entertainmentvia ETV Telugu, ETV Bangla and ETV Gujarati entertainment channels. ETV’sregional channels have had an interesting model of clubbing news andentertainment, the logic being a news wheel at the top of the hour would makeviewers stay on for the entertainment to follow.

The Network18 Group is one of largest diversifiedmedia conglomerates in India. It has two listed entities: Network18 Media andInvestments Ltd — which acts as the holding company of the entire group — andTV18 Broadcast Ltd, which owns the broadcasting assets. TV18 Broadcast has fournational news channels: CNBC-TV18, CNBC Awaaz, IBN7 and CNN-IBN. It also owns50 per cent in IBN Lokmat, the Marathi news channel, and a similar 50 per centin Viacom 18, which runs Colors, Nickelodeon, MTV, VH1 and Viacom 18 MotionPictures.

Network 18 Media Inv Share Price

36.38 0.72 (2.02%)

17-Apr-2026 16:59 View Price Chart

Peers

Company Name	CMP
Zee Entertainment	81.06
Sun TV Network	641.25
GTPL Hathway	69.83
Network 18 Media Inv	36.38
TV Today Network	114.27
View more..

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Eenadu TV close to merger deal with Network18

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