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M&M’s arm SsangYong Motor sells 74,235 units in first half of 2014

07 Jul 2014 Evaluate

Mahindra and Mahindra’s (M&M) South Korean subsidiary SsangYong Motor has sold a total of 74,235 units in the first half of 2014 – 33,235 units in domestic sales and 41,000 in exports including CKD kits. These results were attributed to an increase in domestic sales of the company’s main models including the New Korando C (exports name: New Korando) and Korando Sports (exports name: Actyon Sports), and growth of global SUV market, up 6.9% compared to the same period last year.

However, its monthly sales in June dropped by 7.8% compared to June 2013 due to weak consumer confidence in the domestic market, an effect of exchange rate change and a slowdown in demand from the emerging markets. While the company reported a decrease of 8.0% in domestic sales for June year-on-year, its domestic sales for the first six months this year grew by 13.5% year-on-year on the back of increased demand for leisure vehicles.

SsangYong also saw a decrease of 7.7% in exports for June from a previous year affected by Russian market amid Ukrainian crisis, but year-to-date exports were up 2.1% backed by steady sales growth of the New Korando C in the overseas market. Meanwhile, SsangYong has made downward revision in its 2014 sales goal from 160,000 units to 150,500 units in the end of April due to decreased demand from the global markets.

Mahindra & Mahindra (M&M) is the flagship company of the Mahindra Group, a multinational conglomerate based in Mumbai, India. Amongst the various business interests of its parent group, the company is mainly involved in the automobile manufacturing. It is one of the leading auto companies of India.

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