Tata Motors’ arm JLR to develop virtual technologies to enhance driving experience

14 Jul 2014 Evaluate

Tata Motors’ British-based arm Jaguar and Land Rover (JLR) is creating cutting-edge technologies to develop new ways to give drivers higher quality, life-like graphics and information that will offer an enhanced ‘virtual’ view of the road or race track. The ‘Jaguar Virtual Windscreen’ concept uses the entire windscreen as a display so the driver’s eyes need never leave the road. High quality hazard, speed and navigation icons could all be projected onto the screen together.

Furthermore, Jaguar Land Rover is developing a gesture control system to keep the driver’s eyes on the road and reduce distraction by limiting the need to look at or feel for buttons and switches to press. Jaguar Land Rover’s research team is also looking at technology that could replace rear view and external mirrors with cameras and virtual displays. Using two-dimensional imaging to replace mirrors is limited by the fact that single plane images on a screen do not allow the driver to accurately judge the distance or speed of other road users.

Tata Motors is India's largest automobile company, is the leader in commercial vehicles in each segment, and among the top in passenger vehicles with winning products in the compact, midsize car and utility vehicle segments. It is also the world's fourth largest truck and bus manufacturer.

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