Eicher Motors’ JV firm VE Commercial unveils trucks in Bangalore

16 Jul 2014 Evaluate

Eicher Motors and Volvo Group’s joint venture firm, VE Commercial Vehicles (VECV) has launched the Eicher Pro1000 and Eicher Pro 3000 series of light and medium duty trucks in Bangalore. The new trucks are designed for the emerging mid-premium market segment, which demands vehicles of higher power and durability, greater comfort and value-added enhanced features at economical cost.

Some of its features include, 6-way adjustable seat and a first time introduction of cruise control. The product development initiative for the entire Pro series range from 5-49 tonne gross vehicle weight involved an investment of 3 million hours of engineering effort, 7.7 million km of testing and 50,000 hours of engine development.

Eicher Motors is one of the leading manufacturers of commercial vehicle. It has manufacturing facilities located in Madhya Pradesh, Tamil Nadu, Maharashtra, and Haryana.

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