Eicher Motors’ arm to introduce bikes in Colombia

18 Jul 2014 Evaluate

Royal Enfield, a part of Eicher Motors is planning to introduce bikes in Colombia later this year. In this regard, the company has appointed The Corbeta Group as its exclusive distributor in the country. The Corbeta Group will open exclusive stores to retail the Royal Enfield brand of motorcycles, the company said in a statement.

After the commercial launch later this year, Royal Enfield will be unveiling its Bullet, Classic and Rumbler range of motorcycles in 350cc and 500cc displacements and the Continental GT 535cc cafe racer in Colombia. The company will also launch its range of purpose-built apparel and accessories in Colombia.

Eicher Motors is one of the leading manufacturers of commercial vehicle. It has manufacturing facilities located in Madhya Pradesh, Tamil Nadu, Maharashtra, and Haryana.

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