Orient Beverages has received an approval for diversification/expansion program and the board has suggested that the company should enter into soft drink business. The board of directors at its meeting held on July 28, 2014 has approved for the same.
Bisleri International, the company’s principal, is going to start soft drink business by launching some new products/brands. Considering its relations with Bisleri International, the company is hopeful to get franchisee rights for said soft drink business in the eastern region/state of West Bengal.
Orient Beverages is present in the businesses of packaged drinking water, real estate and share trading.