In a bid to increase its market share growth, FMCG player Marico has decided to hold on to its prices in the first quarter of this financial year despite facing margin pressure due to input cost inflation. Last year the company took a 19 per cent weighted average price increase during the April and June quarters due to spurt in copra prices.
Moreover, the company is seeking volume growth across its brands while keeping its gross margins at a threshold level. The company has also been facing flat growth in its products targeted at the youth comprising gels, deos and serum under brands like Livon, Zatak and Set Wet.
The company’s net profit surged by 4.58% at Rs 144.39 crore as compared to Rs 138.06 crore for the quarter ended June 30, 2013. Its total income increased by 27.76% to Rs 1362.47 crore for the quarter under review from Rs 1066.36 crore for the corresponding quarter of the previous year.
| Company Name | CMP |
|---|---|
| AWL Agri Business | 197.80 |
| Patanjali Foods | 463.25 |
| Gokul Agro Resources | 226.15 |
| Marico | 783.00 |
| BCL Industries | 33.88 |
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