Berger Paints has launched a new advertising campaign for its luxury interior paint brand - Silk. Film star Katrina Kaif continues to be the brand ambassador for Silk. The company will initiate a marketing campaign across leading channels in various categories of news, movies, sports, general entertainment and regional.
The campaign would be extended to various other media platforms like print, radio, digital, theatres, airlines, hoardings, malls and trade as well as consumer promos.
Berger Paint’s range of products for Interior Wall Coating include Breathe Easy, Silk Luxury Emulsion, Easy Clean, Rangoli Total Care, Rangoli Total Care, while the company offers WeatherCoat All Guard, WeatherCoat Smooth, WeatherCoat Kool & Seal,WeatherCoat Longlife, WeatherCoat Tile Protektor and Walmasta, etc.
