DLF trades with traction on the bourses

18 Aug 2014 Evaluate

DLF is currently trading at Rs. 197.70, up by 1.30 points or 0.66% from its previous closing of Rs. 196.40 on the BSE.

The scrip opened at Rs. 195.20 and has touched a high and low of Rs. 198.45 and Rs. 194.20 respectively. So far 221266 shares were traded on the counter.

The BSE group 'A ' stock of face value Rs. 2 has touched a 52 week high of Rs. 242.80 on 09-Jun-2014 and a 52 week low of Rs. 121.00 on 04-Sep-2013.

Last one week high and low of the scrip stood at Rs. 202.90 and Rs. 190.65 respectively. The current market cap of the company is Rs. 35249.41 crore.

The promoters holding in the company stood at 74.92% while Institutions and Non-Institutions held 20.36% and 4.72% respectively.

In a bid to fight growing competition from online shopping portals, DLF has reportedly set up a research and advisory team to recommend ways to design its malls in such a way that they would draw more footfalls. The research team will also assess the likely impact of e-commerce on physical stores in the malls over the next five years, and strategise accordingly.

The move comes ahead of DLF starting its largest mall, DLF Mall of India, in Noida, which is scheduled to open early next year. A DLF Retail portal is also on the cards, which will have online sites for all its malls on one platform, aiming to provide users a targeted search for available products across different locations of its malls.

Moreover, the company is negotiating with many brands - both international and domestic - to add a clause in the agreements for keeping the price of products the same for physical stores and online shopping sites. However, the brands can sell their products of the previous season at a discounted rate of 20-30 per cent on the online platform.

DLF Share Price

588.60 -25.05 (-4.08%)
23-Jan-2026 16:59 View Price Chart
Peers
Company Name CMP
Lodha Developers 899.85
Dilip Buildcon 465.10
DLF 588.60
Oberoi Realty 1453.75
Ahluwalia Contract(I 830.20
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