Dhanlaxmi Bank enters into silver retailing business

09 Jan 2012 Evaluate

Dhanlaxmi Bank, one of India’s fastest growing mid-size private sector banks, has entered the silver retailing business with the launch of ‘Dhan’ silver bars. The silver bars will be available in a tamper proof laminated pack in two denominations of 50 and 100 grams at branches across the country. ‘Dhan’ silver bars with a purity of 99.99% will carry Assay certification, signifying highest purity of silver as per international standards.

The launch of silver retailing marks the second phase of the bank’s foray in silver bullion business. Earlier in July 2011, the bank rolled out its wholesale initiative with the launch of 30 kg silver bars and silver grains.

Dhanlaxmi Bank is an 84-year old bank with a network of over 275 branches and 460 ATMs covering 160 centers across 14 states, the bank services a broad customer base of 1.6 million. The bank provides a suite of banking products and services to its customers across Retail Banking, Wholesale Banking, Microfinance and Agricultural Lending and Small and Medium Enterprises Group.

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