Dish TV India, a direct-to-Home (DTH) player has assigned its media duties to MEC India. The company has decided to consolidate its above the line (ATL) and digital businesses to give its consumers a more uniform and seamless experience across media. It has handed over both the ATL and digital businesses to MEC.
Dish TV is India’s largest direct-to-home company and part of the biggest media conglomerate - Zee Group. Dish TV has on its platform 400+ channels and services including 21 audio channels with 13.5 million subscribers.
