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Zee Entertainment advances on plan of expanding its ‘&’ brand

Zee Entertainment Enterprises Ltd. | TV Broadcasting & Software Production | Media | BSE: 505537 | NSE: ZEEL

21 Aug 2014 Evaluate

Zee Entertainment Enterprises is currently trading at Rs. 292.65, up by 4.45 points or 1.54% from its previous closing of Rs. 288.20 on the BSE.

The scrip opened at Rs. 293.50 and has touched a high and low of Rs. 299.80 and Rs. 292.25 respectively. So far 128599 shares were traded on the counter.

The BSE group 'A' stock of face value Re. 1 has touched a 52 week high of Rs. 310.75 on 16-Jul-2014 and a 52 week low of Rs. 208.10 on 28-Aug-2013.

Last one week high and low of the scrip stood at Rs. 289.90 and Rs. 265.25 respectively. The current market cap of the company is Rs. 28107.53 crore.

The promoters holding in the company stood at 43.07 % while Institutions and Non-Institutions held 52.00 % and 4.93 % respectively.

Zee Entertainment Enterprises (ZEE) is planning to expand its ‘&’ brand and is aiming to build a network of channels under it to target the changing consumption trends of youth and premium segment viewers. The company would first come out with ‘&’ brand Hindi general entertainment channel (GEC) and later may take it into the regional space.

At present, the company is beaming a movie channel ‘& Pictures’ under this brand. The company which has recently launched a new GEC Zindagi targeting premium mass Hindi segment would keep on adding more shows from neighbouring countries as Pakistan, Bangla Desh to Egypt, Turkey and even Latin America.

Further, the company will also coproduce the shows in those countries, with local talents. It has already started working on six shows, which would be produced in Pakistan.

Zee Entertainment is India’s largest vertically integrated media and Entertainment Company. Its portfolio consists of brands like Zee TV, Zee Cinema, Zee Music, Zee Cafe, Zee Smile, Zee Action, Zee Premiere, ETC, ETC Punjabi, TEN Sports, Zee Studio, Zee Classic, Zee Trendz and Zee Sports.

Zee Entertainment Share Price

82.18 1.12 (1.38%)

20-Apr-2026 09:22 View Price Chart

Peers

Company Name	CMP
Zee Entertainment	82.18
Sun TV Network	657.90
GTPL Hathway	68.43
Network 18 Media Inv	36.30
TV Today Network	114.94
View more..

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Zee Entertainment advances on plan of expanding its ‘&’ brand

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