M&M unveils new range of tractors in Uttar Pradesh market

25 Aug 2014 Evaluate

Mahindra & Mahindra (M&M) has launched its new range of tractors, which could be fitted with a/c cabins on demand in the Uttar Pradesh market. Currently, tractors fitted with a/c cabins are popular in Punjab, where average tractor use is higher due to big land holdings. The new tractor brand, Arjun Novo is priced (ex-showroom Lucknow) at Rs 6.80 lakh (52 Horsepower) and Rs 7 lakh (57 Horsepower).

The Arjun Novo offered best in class lift capacity of 2,200 kg for higher haulage with superior fuel efficiency and torque. Moreover, the company claims to have invested Rs 300 crore towards research and development of the new product.

Last year, almost 98,000 tractors were sold in UP. M&M is the market leader in UP tractor space with over 35% share.

Mahindra & Mahindra (M&M) is the flagship company of the Mahindra Group, a multinational conglomerate based in Mumbai, India. Amongst the various business interests of its parent group, the company is mainly involved in the automobile manufacturing. It is one of the leading auto companies of India.

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