M&M rises on unveiling new range of tractors in Uttar Pradesh market

25 Aug 2014 Evaluate

Mahindra & Mahindra (M&M) is currently trading at Rs. 1401.55, up by 13.40 points or 0.97% from its previous closing of Rs. 1388.15 on the BSE.

The scrip opened at Rs. 1392.00 and has touched a high and low of Rs. 1409.00 and Rs. 1377.35 respectively. So far 16038 shares were traded on the counter.

The BSE group 'A' stock of face value Rs. 5 has touched a 52 week high of Rs. 1409.00 on 25-Aug-2014 and a 52 week low of Rs. 741.50 on 28-Aug-2013.

Last one week high and low of the scrip stood at Rs. 1409.00 and Rs. 1311.30 respectively. The current market cap of the company is Rs. 85541.29 crore.

The promoters holding in the company stood at 25.25% while Institutions and Non-Institutions held 54.76% and 14.91% respectively.

Mahindra & Mahindra (M&M) has launched its new range of tractors, which could be fitted with a/c cabins on demand in the Uttar Pradesh market. Currently, tractors fitted with a/c cabins are popular in Punjab, where average tractor use is higher due to big land holdings. The new tractor brand, Arjun Novo is priced (ex-showroom Lucknow) at Rs 6.80 lakh (52 Horsepower) and Rs 7 lakh (57 Horsepower).

The Arjun Novo offered best in class lift capacity of 2,200 kg for higher haulage with superior fuel efficiency and torque. Moreover, the company claims to have invested Rs 300 crore towards research and development of the new product.

Last year, almost 98,000 tractors were sold in UP. M&M is the market leader in UP tractor space with over 35% share.

Mahindra & Mahindra (M&M) is the flagship company of the Mahindra Group, a multinational conglomerate based in Mumbai, India. Amongst the various business interests of its parent group, the company is mainly involved in the automobile manufacturing. It is one of the leading auto companies of India.

 

Mahindra & Mahindra Share Price

3542.60 -29.85 (-0.84%)
23-Jan-2026 16:59 View Price Chart
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