In a bid to improve its market share, TVS Motor Company is planning to launch a new motorcycle in the commuter segment in the next six month followed by an all-new Apache in the premium category.
The commuter or executive segment that the Phoenix range is part of comprises motorcycles with engine capacity of 100-125 cubic centimeters. The new product is expected to have 115cc engine capacity.
The company has an annual installed capacity of 2.8 million two-wheelers and produces around 2,30,000 units a month. Of this, about 1,70,000 units are sold in India the rest is exported. Currently around 1.3 million units of two-wheelers are sold in India every month.