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Tata Motors launches passenger vehicle range in Algeria

28 Aug 2014 Evaluate

Tata Motors has launched its passenger vehicle range in Algeria. The range comprises Tata Indica and Tata Vista from the hatchback range, and Tata Indigo and Tata Manza from the sedans. Moreover, the company has appointed SPA Elsecom for distribution and marketing. The new range is now available in dealerships for sale.

Tata Motors in association with SPA Elsecom has set up dealerships at Algiers and Oran, with further plans underway to establish ten additional sales and service centers, to cover important regions, by the end of this year.

The company has presence in countries across Europe, Latin America, Africa, Russia, Middle East, Asia and lately Australia. Algeria has been ear-marked as a focus market in the Tata Motors global strategy.

Tata Motors, India’s largest automobile company, is the leader in commercial vehicles in each segment, and among the top in passenger vehicles with winning products in the compact, midsize car and utility vehicle segments. It is also the world’s fourth largest truck and bus manufacturer.

 

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