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IndusInd Bank appoints Lodestar UM as its media agency

03 Sep 2014 Evaluate

Induslnd Bank has appointed Lodestar UM, part of IPG Mediabrands India, as its media agency for all the media initiatives of the bank. The appointment of Lodestar UM is a part of the Bank’s broad strategy to strengthen its brand visibility and recall across all geographies.

In its endeavor to emerge as a high-street brand, Induslnd Bank has made ‘Responsive Innovation’ as a central theme of its brand building program. The bank has combined responsiveness with innovation to launch a wide range of banking products and services which are unique, convenient and very relevant to Indian consumers.

Induslnd Bank, which commenced operations in 1994, caters to the needs of both consumer and corporate customers. Induslnd Bank has 638 branches, and 1238 ATMs spread across 439 geographical locations of the country. The Bank also has representative offices in London and Dubai.

Indusind Bank Share Price

853.15 4.60 (0.54%)
17-Apr-2026 16:59 View Price Chart
Peers
Company Name CMP
HDFC Bank 799.90
ICICI Bank 1347.50
Axis Bank 1359.15
Kotak Mahindra Bank 383.50
Indusind Bank 853.15
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