Induslnd Bank has appointed Lodestar UM, part of IPG Mediabrands India, as its media agency for all the media initiatives of the bank. The appointment of Lodestar UM is a part of the Bank’s broad strategy to strengthen its brand visibility and recall across all geographies.
In its endeavor to emerge as a high-street brand, Induslnd Bank has made ‘Responsive Innovation’ as a central theme of its brand building program. The bank has combined responsiveness with innovation to launch a wide range of banking products and services which are unique, convenient and very relevant to Indian consumers.
Induslnd Bank, which commenced operations in 1994, caters to the needs of both consumer and corporate customers. Induslnd Bank has 638 branches, and 1238 ATMs spread across 439 geographical locations of the country. The Bank also has representative offices in London and Dubai.
