MoneyWorks4Me

IndusInd Bank inches up on appointing ‘Lodestar UM’ as its media agency

03 Sep 2014 Evaluate

IndusInd Bank is currently trading at Rs. 616.05, up by 2.55 points or 0.42% from its previous closing of Rs. 613.50 on the BSE.

The scrip opened at Rs. 613.00 and has touched a high and low of Rs. 622.50 and Rs. 613.00 respectively. So far 27048 shares were traded on the counter.

The BSE group 'A' stock of face value Rs. 10 has touched a 52 week high of Rs. 620.00 on 02-Sep-2014 and a 52 week low of Rs. 342.20 on 03-Sep-2013.

Last one week high and low of the scrip stood at Rs. 620.00 and Rs. 561.25 respectively. The current market cap of the company is Rs. 32508.35 crore.

The promoters holding in the company stood at 15.19 % while Institutions and Non-Institutions held 52.16 % and 20.36 % respectively.

Induslnd Bank has appointed Lodestar UM, part of IPG Mediabrands India, as its media agency for all the media initiatives of the bank. The appointment of Lodestar UM is a part of the Bank’s broad strategy to strengthen its brand visibility and recall across all geographies.

In its endeavor to emerge as a high-street brand, Induslnd Bank has made ‘Responsive Innovation’ as a central theme of its brand building program. The bank has combined responsiveness with innovation to launch a wide range of banking products and services which are unique, convenient and very relevant to Indian consumers.

Induslnd Bank, which commenced operations in 1994, caters to the needs of both consumer and corporate customers. Induslnd Bank has 638 branches, and 1238 ATMs spread across 439 geographical locations of the country. The Bank also has representative offices in London and Dubai.

Peers
Company Name CMP
HDFC Bank 706.70
ICICI Bank 1325.55
Axis Bank 1235.00
Kotak Mahindra Bank 417.55
Indusind Bank 888.40
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