M&M rolls out its next generation tractor ‘Arjun Novo’ in Chennai

03 Sep 2014 Evaluate

Mahindra & Mahindra (M&M), India’s leading SUV manufacturer, has rolled out its next generation tractor ‘Arjun Novo’, designed on an entirely new platform by Mahindra Research Valley, the company’s research facility in Chennai. The new Arjun Novo, will be available in 2 variants of 57HP - 605DI-i and 52HP - 605DI-PS. This is a class leading product which boasts of many first of its kind features, making it an apt choice for the evolved, knowledgeable and technologically savvy farmer.

In fact, the new Arjun Novo offers options of both open station as well as an air conditioned cabin, a unique offering in the sub 60HP tractor segment in India. The ex-showroom price of the tractor in Hyderabad will start from Rs 7.75 lakh and the tractor’s air-conditioned version will be around Rs 9.90 lakh.

Mahindra & Mahindra (M&M) is the flagship company of the Mahindra Group, a multinational conglomerate based in Mumbai, India. Amongst the various business interests of its parent group, the company is mainly involved in the automobile manufacturing. It is one of the leading auto companies of India.

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