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M&M plans to strengthen its global presence: Report

08 Sep 2014 Evaluate

Mahindra & Mahindra (M&M) is reportedly looking to strengthen its global presence even as its sales have been shrinking in the local market. Meanwhile, the company is working out a joint entry strategy in key markets with Korean unit Ssangyong Motor and exploring alliance opportunities with Swedish carmaker Saab and Peugeot Citroen of France.

M&M is considering riding piggyback on Ssangyong in Russia, which is the Korean unit's largest export market. In China, where Ssangyong just made its entry, M&M will make its presence felt after Ssangyong has settled in completely. In Chile, M&M and Ssangyong have independent strategies and don’t intend to disturb that.

While both brands have been successful in Africa, M&M is on a watch mode for the European markets.

Mahindra & Mahindra (M&M) is the flagship company of the Mahindra Group, a multinational conglomerate based in Mumbai, India. Amongst the various business interests of its parent group, the company is mainly involved in the automobile manufacturing. It is one of the leading auto companies of India.

 

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