M&M inks MoU with Shriram Automall for exchange offer

26 Aug 2010 Evaluate

Auto major Mahindra & Mahindra has entered into an MOU with Shriram Automall to facilitate M&M customers to exchange their old commercial vehicles with new ones. As part of the agreement, Shriram Automall, a part of Mumbai-based Shriram Transport Finance Company, will work closely with M&M to evaluate and procure the old vehicles of M&M customers for exchange.

Shriram Automall (Newlook Division), which is engaged in the transaction of second-hand vehicles, will service all the exchange inquiries within 24 hours through its local representatives. The exchange programme will be operative in four states — Andhra Pradesh, Tamil Nadu, Karnataka and Kerala — and will later on enter other markets.

With the launch of several products in the Small Commercial Vehicle (SCV) range, M&M is keen to increase the commitment to customers in this segment. Hence, through this partnership, it intends to drive synergies between both the businesses.

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