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Emami Biotech inks pact with Rasoi to acquire edible oil brand ‘Rasoi’

26 Sep 2014 Evaluate

Emami Group’s edible oil arm Emami Biotech has entered into agreement with Rasoi, edible oil arm of Rasoi Group to acquire edible oil brand ‘Rasoi’. The Rasoi brand of edible oils did annual business of around Rs 150 crore.

Further, Emami group is planning to revive Rasoi and make it a national brand. The 70-years old Rasoi brand has a big lineage but its presence got limited to mostly the eastern region.

The vanaspati market in India is estimated at around Rs 7,200 crore, led by Bunge's Dalda and Cargill’s Rath. Bunge bought Dalda from Hindustan Unilever and Cargill acquired Rath from Agro Tech Foods.

Rasoi processes and sells vanaspati & refined oils (including Palm, Soya bean, Rice bran and Mustard oils) under the brand ‘Rasoi’. The firm was converted into a company and the name was changed to its present name in 1982. The manufacturing facility of the company is located at Falta in West Bengal and has installed capacity of 42,000 MT of vanaspati and 30,000 MT of refined oil.

 

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