Rasoi Ltd Stock Analysis

Rasoi was earlier known as the Majegram Tea Company and was founded by a UK group known as the Lord Inchcape Group in the year 1905.

Raghu Mody , the current Chairman of the group , bought out Doyapore Tea Company Limited  in July 1964 and the Vanaspati business under the brand name 'RASOI' in March 1965 from Shri P.M.Talukdar of the Hindusthan Insurance Group.  Raghu Mody built the business which went on to become the leading Vanaspati business in Eastern India and made the 'RASOI' brand into a household name in Eastern India.

Rasoi today is one of the oldest and best run Vanaspati operation under a single unbroken ownership. The turnover for Financial Year 03 - 04 was about US$ 40 million a growth of 50% over the previous financial year. The highest in the history of the company.

In 1987, the Chairman, Raghu Mody along with the Late Manoj Mody,  his son, spearheaded  the  Group's  diversification  and expansion into cosmetics and automotive components. Their efforts were hugely successful by the acquisition of J L Morison (India) Ltd, and Hindustan Ferodo Ltd - now known as Hindustan Composites Ltd. The RASOI Group by these acquisitions catapulted the Rasoi group into the forefront of a globally competitive Brand and Marketing oriented business.

With the vision of Mr. Raghu Mody and able support of Mrs. Shashi Mody, the Group has invested in 2004 in a new Oral Hygiene facility, which is manufacturing Dr. Wild's range of oral care products under the brand name of EMOFORM. The oral care products have passed the most stringent manufacturing standards in the world and in the coming years, will become an outsourcing facility for many European Pharma companies.

Rasoi has also launched Salt, and other food items under its umbrella brand in 2004. Upon the induction of Mr. Varunn Mody into the Core Management Team, The Rasoi Group is actively on the look out for investments in the area of Cosmetics, Automotive components. Medical, Processed foods - CAMP. It welcomes any new business partnerships in these sectors.

Product range of the company:

The company is primarily into the manufacture of cooking mediums & food related items such as salt, edible oils, Vanaspati, Spices.

Milestones :

• 1905 - The Company was incorporated on 3rd February, under the name of 'Majegram Tea Company'. 
• 1967  - After incorporation, the Company acquired one tea estate named Doyapore tea estate. The assets of Majegram Tea Co. Ltd. (mainly consisting of tea estate in Cachar), then belonging to the Lord Inchcape Group of Companies, were acquired.
• 1972 - The vanaspati plant consisting of vanaspati, refined oil, soap and container plant belonging to Hindustan Development Corporation Ltd., situated at Calcutta was acquired in October.
• 1974 - The name of the company was changed to 'Rasoi Vanaspati & Industries Ltd.' The Company purchased in September 1974 from a partnership firm of Deihi, a vanaspati plant with a capacity of 10 tonnes per day named Haryana Vanaspati & General Mills situated at Kundli in the district Sonepet of Haryana State. A merchant export division was also started by the Company to export traditional and non-traditional items and to import vegetable oils.
• 1978 - Shares subdivided in May 1978. 3,00,000 shares offered to the public at par during June.
• 1980 - 3,00,000 Right equity shares issued at a premium of Rs 2.50 per share in the prop. 3:5 in 1980.
• 1982 - The name of the Company was changed from Rasoi Vanaspati and Industries Ltd., to the present Rasoi Ltd w.e.f. 1st January.
• 1985 - 4,00,000 bonus shares issued in prop. 1:2.
• 1992 - The Company encountered difficulties on account of competition from refined oil units which are exempt from excise duty, and from the new vanaspati units which are entitled to sales tax exemption, etc. Government did not allow the usage of expeller mustard oil in the manufacture of Vanaspati which further  restricted  the  availability  of  raw  edible  oils  to  the  industry  as  a  whole.
• 1993 - During the year, the Company launched 500 gms. and 200 gms. Pouch-pack vanaspati and also 15 Kgs. Vanaspati pack in high density polyethylene Jars.
• 1995 - The Company introduced the concept of bag-in-box filling and accordingly 15 Kg. packs were introduced. 6,00,000 No. of equity shares of Rs 10 each were issued as fully paid bonus shares in the ratio of 1:2 to the existing shareholders.
• 1996 - The company concentrated on consolidation of operations, and the setting up of an oil import division, and went improving all round productivity and cost cutting measures, so that the company could contend with the influx of global competetion as a result of the opening of the economy.
• 1998 - Saw the establishment of a Joint Venture with Andre & Co a Swiss multi billion dollar commodity giant, which acknowledged the Brand Equity of “RASOI” in edible oils.
• 2000 -The company begun the establishment of it's new plant at Banganagar just outside the city limits of Kolkata.
• 2002 - The Company began it's operations at the new site in Banganagar.
• 2004 - Rasoi made a record Turnover in FY 2003 -04 of US $ 40 Million. This year also saw the launch of Rasoi Salt, and Rasoi Gawa pure cow's milk. ghee. The company began foraying into other food products which are intended to be launched in the coming years.
• 2005  Rasoi pickles, and sauces were launched.