Maruti Suzuki launches mid-size premium sedan Ciaz

07 Oct 2014 Evaluate

Maruti Suzuki, the country’s largest car maker, has launched its much awaited offering in the mid-size premium sedan segment, the Ciaz. With Ciaz, the company is making a comeback in the segment, post its failure of SX4 sedan within this category. Built on a brand new platform Ciaz is the longest and one of the widest sedan in its class. Ciaz is powered by two highly acclaimed engines: the next generation K14 VVT petrol engine and refined DDiS200 diesel engine. The Company along with its vendors invested Rs 620 crore towards development of this model.

The company has already received 10,000 bookings for the car before the price announcement.  In addition to strengthening its presence in the domestic market, Maruti Suzuki plans to export the Ciaz to markets in the Middle East, Latin America and Africa regions

Maruti Suzuki is one of the most popular and favourite cars manufacturer in India. Recently, the company had registered a rise of 4.6% in its total car sales (Domestic + Export) for the month of September 2014 at 109742 units, as against 104964 units in September 2013. The company’s domestic sales rose by 9.8% in September 2014 at 99290 units, as against 90399 units in corresponding month last year.

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