M&M’s arm SsangYong Motor sells 10,417 units in September 2014

07 Oct 2014 Evaluate

Mahindra and Mahindra’s (M&M) South Korean subsidiary SsangYong Motor has sold a total of 10,417 units in September 2014 - 5,094 units in domestic sales and 5,323 in exports including CKD kits. Its monthly sales slightly dropped by 0.2% year-on-year due to reduced working days, but on an accumulated basis, its sales for the first nine months rose by 2.1% compared to the same period last year.

In the domestic market, the company’s monthly sales and cumulative sales increased by 14.9% and 10.9% respectively thanks to sales growth of main models including the Korando Sports (export name: Actyon Sports) whose sales were up 61.1% year-on-year.

The company’s monthly exports in September have dropped by 11.3% due to decreased shipments to main overseas markets amid the Ukrainian crisis. However, compared to the previous month, its exports showed signs of recovery with an increase of 15.5% to 5,323 units based on diversification of markets including the Chinese and European markets.

Ssangyong plans to strengthen market strategy in European market by unveiling a concept of the X100’s production version and showcasing main models such as the New Korando C. In the domestic market, the company will expand its sales by carrying out a variety of customer events such as ‘Sound of Music Camp’

Mahindra & Mahindra (M&M) is the flagship company of the Mahindra Group, a multinational conglomerate based in Mumbai, India. Amongst the various business interests of its parent group, the company is mainly involved in the automobile manufacturing. It is one of the leading auto companies of India.

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