Edible oil maker Ruchi Soya Industries is targeting to double its turnover to Rs 50,000 crore in three years, by launching new products and reaching out to untapped markets. The company is planning to launch a series of edible oils such as soyabean, kachhi ghani mustard, rice bran, sunflower, groundnut and cottonseed oil under its value-for-money Mahakosh brand.
Meanwhile, the response for its recently launched sunflower oil Sunrich was very encouraging. The product was launched in Tamil Nadu, Karnataka and Andhra Pradesh, and the company is planning to launch it in Maharashtra, and the Mahakosh rice brand oil during Diwali.
Ruchi Soya is India’s leading FMCG Company, India’s number one cooking oil and soy food maker and marketer. It is also the highest exporter of soya meal, lecithin and other food ingredients from India.
