Tata Motors’ arm JLR opens first overseas manufacturing facility in China

22 Oct 2014 Evaluate

Tata Motors’ British-based arm Jaguar and Land Rover (JLR) has opened its first overseas manufacturing facility in China with an investment of over $1.7 billion to consolidate its position in the world’s largest car market. By manufacturing locally, the company can avoid heavy import duties and price its vehicles more competitively in a fast-growing luxury car market dominated by German brands Audi, BMW and Daimler's Mercedes-Benz.

The state of the art plant which is set to manufacture about 1.30 lakh vehicles per annum formally rolled out its first batch of vehicles at the opening ceremony. The Range Rover Evoque is Jaguar Land Rover's first China-made model, and the company plans to make two more models locally by the end of 2016.

Tata Motors is India's largest automobile company, is the leader in commercial vehicles in each segment, and among the top in passenger vehicles with winning products in the compact, midsize car and utility vehicle segments. It is also the world's fourth largest truck and bus manufacturer.

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