M&M’s arm plans to expand its chain of workshops

19 Nov 2014 Evaluate

Mahindra & Mahindra’s (M&M) wholly-owned subsidiary Mahindra First Choice Services (MFCS) is planning to rapidly expand its chain of workshops from 42 to 100 by March 2015. In this regard, the chain inaugurated its first Franchisee Owned Franchisee Operated (FOFO) workshop in Kurnool town.

MFCS is targeting over 100 Franchisee Owned and Franchisee Operated workshops by March 2015. Of this, 20 workshops are expected to come up in Telangana and Andhra Pradesh.

With 42 existing workshops and over 2,00,000 cars serviced, MFCS has a strong proposition for the franchisees. The company offers a simplified business model in multi-brand car servicing with a robust supply chain for spare parts through its cluster warehouse.

M&M is the flagship company of the Mahindra Group, a multinational conglomerate based in Mumbai, India. Amongst the various business interests of its parent group, the company is mainly involved in the automobile manufacturing. It is one of the leading auto companies of India.

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