M&M’s unit MFCWL opens one authorized dealership in Tamil Nadu

01 Dec 2014 Evaluate

Mahindra & Mahindra’s (M&M) business unit - Mahindra First Choice Wheels (MFCWL), multi-brand certified used car company, has expanded its presence in southern India with the inauguration of its authorized dealership, Arasu Car Accessories. The showroom is located at JP Nagar, near Dheeran Nagar, Trichy in the state of Tamil Nadu and is spread over 3500 square feet.

The company’s footprint in Tamil Nadu currently encompasses 27 dealerships and it further plans to expand this number to 35 outlets by year end in Tamil Nadu and 90+ in South India. Key focus areas include Thirunelveli, Dindugel, Nagercoil, Chennai, Velloor, etc.

Mahindra & Mahindra (M&M) is the flagship company of the Mahindra Group, a multinational conglomerate based in Mumbai, India. Amongst the various business interests of its parent group, the company is mainly involved in the automobile manufacturing. It is one of the leading auto companies of India.

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