M&M’s business unit inaugurates its authorized dealership in Delhi

17 Dec 2014 Evaluate

Mahindra & Mahindra’s (M&M) business unit - Mahindra First Choice Wheels (MFCWL), multi-brand certified used car company, has inaugurated its 400th outlet in Dwarka in Delhi NCR. This is the company’s 34th dealership in Delhi NCR and the 137th in North India.

MFCWL is the market leader in the online auction space, having sold more than 1.5 lakh vehicles through the ‘eDiig’ auction platform. The company has a network of 399 franchise outlets spread across 220 locations in the country which includes metros, mini metros and smaller towns. The company is growing at a scorching pace with a CAGR of 35% by volumes over the last 5 years.

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