Hero MotoCorp has sold around 700 bikes in 72 hours through online marketplace Snapdeal during the recently concluded Great Online Shopping Festival, organised by Google.
The demand - it peaked on the last day of the sales with it selling 500 bikes in eight hours on December 12 - underlines the potential of the online market in India to sell products such as automobiles that hitherto were considered as an exclusive domain of traditional channels. Snapdeal, the only ecommerce portal that sells automobiles in India, also offers Mahindra & Mahindra's Scorpio SUV and two-wheelers.
Launched online on December 10, the first day of the sales festival, Hero MotoCorp's Splendor, Passion, Glamour, Ignitor, Hunk and Xtreme motorcycles and Pleasure scooter were available at the same price as at off-line dealerships.
Hero MotoCorp is the World’s single largest two-wheeler motorcycle company. Honda Motor Company of Japan and the Hero Group entered a joint venture to setup Hero Honda Motors in 1984. Hero Honda Motors changed its name to Hero MotoCorp following the exit of its erstwhile Japanese promoter, Honda, from the company.
