Talwalkars Better Value Fitness, country’s largest chain of health clubs has forayed into franchises business. The company is planning to open its first gym in Pune on franchisee basis under the brand name 'Hi-Fi'.
By the end of this year, the company plans to open 50 Hi-Fi gyms and 300 in the next three years across India by targeting tier-III and tier-IV cities along with metros. It also has plans to expand in Gurgaon, Jaipur, Nanded, Anand and Faridabad.
The company expects that Hi-Fi' will not compete with Talwalkars' existing fitness clubs as it’s a totally different model of business. There is a much variation in pricing, facilities and services. Hi-Fi' will mainly cater only body building exercises. The company has also approached former sports personalities to boost its franchisee business. The company will be investing Rs 45 lakh to Rs 95 lakh depending upon the city or location for this development.
Currently, Talwalkars is present in more than 50 cities with 110 centers.
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