Pincon Spirit has received an approval for the launch of its new brand of product i.e. ‘Whiskey- in Regular Segment’ in the brand name of ‘Odisha’s Choice’ in the state of Odisha as well as in West Bengal on February 09, 2015. The board of directors at their meeting held on December 19, 2014 has approved for the same.
The strategy of the launch has been finalized and a high level committee under the leadership of Director Finance and Chief Operating Officer has been formed to take the decision on price of the product and marketing strategy.
Pincon Spirit is engaged in the business of Blending, Bottling and Wholesale Distribution of Indian Made Foreign Liquor (IMFL) Products viz. Rum, Whisky, Vodka, Brandy and Beer (alcoholic beverage).
