Tata Chemicals, a leading crop nutrition and agri solution manufacturer and marketer, is reportedly planning to strengthen its FMCG business by entering new product categories. Currently, the company is exploring staples and other offerings such as wellness and nutri-foods.
Furthermore, the company is also planning to take the pulses brand I-Shakti’s turnover to Rs 250 crore by the end of this fiscal and to Rs 1,000 crore over the next two-three years. The brand is likely to be available across 100,000 outlets by March 2015.
Tata Chemicals is the world’s second largest producer of soda ash with manufacturing facilities in Asia, Europe, Africa and North America. The company’s industry essentials product range provides key ingredients to some of the world’s largest manufacturers of glass, detergents and other industrial products.