Elder Health Care in talks with Japanese MNC to introduce skin care products

29 Dec 2014 Evaluate

In a bid to focus on the FMCG business, Elder Health Care (EHCL) is in talks with a Japanese MNC to introduce its products under the skin care segment into the country. However, the company didn’t disclose the Japanese firm’s name as the talks are still on.

Moreover, the company has entered into a marketing and distribution alliance with a leading South India based ayurvedic company for the launch of its health tonic across Elder’s 300,000 outlets across the country.

Elder Health Care, a part of the Elder group of companies is engaged in manufacture of a range of FMCG and Skin Care Products through research and development and also products through licensing agreements with Indian and International companies.

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