SBI initiates three-pronged strategy to push its home loan business

30 Dec 2014 Evaluate

State Bank of India (SBI) has initiated a three-pronged strategy to push its home loan business. The country’s largest lender will sell its home loan products through the entire group network instead of limiting it to the bank, develop a mechanism to identify right customers for home loans, and implement a uniform delivery system across its branches.

The bank is looking to grow home loans at 15%-17% in FY16 and how to leverage its group resources. The state-run bank, which owns more than one fourth of the housing loan market in the country, grew its home loan business 14% year-on-year for the quarter ended September at around Rs 1.49 lakh crore.

SBI registered 30.54% jump in its net profit at Rs 3100.41 crore for second quarter ended September 30, 2014 as compared to Rs 2375.01 crore for the same quarter in the previous year. Total income of the bank increased 12.46% at Rs 41833.36 crore for Q2FY15 as compared Rs 37199.92 crore for the corresponding quarter previous year.

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