Eveready Industries India, a dry cell batteries maker, is eyeing a growth between 10-15% this fiscal. The dry cell battery major has taken a hike of over 20% in batteries over the past 18 months.
The company has hiked the prices of its batteries. This step has been taken as the excise duty on batteries has gone up by 2%. The concessional rate of excise duty earlier allowed for consumer durables was not extended beyond December, 2014.
Eveready is the market leader of dry cell batteries selling more than 1.2 billion units annually. Apart from dry cell batteries, Eveready is also the market leader in flashlights selling in excess of 26 million units per year Eveready also markets rechargeable lanterns and devices, CFL, GLS lamps & other lighting products and packet tea. Eveready has an extensive distribution network of 4000 dealers reaching all the way upto 5000 population town.
