M&M’s arm SsangYong Motor sells 141,047 units in 2014

13 Jan 2015 Evaluate

Mahindra and Mahindra’s (M&M) South Korean subsidiary SsangYong Motor has sold a total of 141,047 units in 2014 - 69,036 units in domestic sales and 72,011 in exports including CKD kits. Despite the reduced shipments to main overseas markets due to the unstable exchange rate, the company surpassed the 140,000 units mark in sales for two consecutive years driven by increased domestic sales amid the growing SUV market, with a small drop of 3.2% over the previous year.

In the domestic market (Korea), the company, which posted the largest sales growth among the automakers in 2013, achieved its best-ever sales since 2005 (73,543 units). It showed continuous sales uptrend for five consecutive years, with a total of 69,036 vehicles sold in 2014.

Ssangyong’s exports declined by 11.8% year-on-year despite the efforts of diversification of export markets due to the prolonged Ukraine crisis and Russia ruble crisis affected by falling oil price. However, its exports to the Chinese and European markets increased by 93.4% and 29.9% respectively lowering the impact of decreased exports due to the falling ruble.

In December 2014, its sales recovered to the 12,000 unit level, with a total of 12,980 vehicles sold, including domestic sales of 8,261 units and exports of 4,719 units. Its domestic sales reached a record level since December 2005 (9,544 units).

Mahindra & Mahindra (M&M) is the flagship company of the Mahindra Group, a multinational conglomerate based in Mumbai, India. Amongst the various business interests of its parent group, the company is mainly involved in the automobile manufacturing. It is one of the leading auto companies of India.

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