Bajaj-KTM bikes to sport Rs 1 lakh-plus tags

19 May 2010 Evaluate

The high-performance range of street bikes to be launched from the Bajaj-KTM collaboration are expected to carry a price tag of more than Rs 1 lakh each. Both companies have been involved in the development of a variety of motorcycles over the past 24 months, starting from 125cc. The first of these bikes would be launched in the European market by the end of this year, followed by the India launch during the first half of next year.

 

The Rs 1-lakh or more cost for the Bajaj-KTM range of 125cc bikes would be more than twice the average price of a 125cc bike sold presently in India. These are priced at Rs 43,000-Rs 46,000. Bajaj Auto is lending its Chakan manufacturing plant for the project. It is co-developing the product with KTM, which is doing much of the designing and development aspect of the bikes. KTM, the Austria-based manufacturer, is Europe’s largest manufacturer of performance bikes.

 

The costliest Pulsar (Bajaj’s performance brand) currently sold is priced at around Rs 70,000 (ex-showroom) and has an engine size of 220cc. This is also the most powerful model within the Bajaj line. The most expensive production bike made in the country is the Royal Enfield Classic 500, at Rs 1.47 lakh in Mumbai, followed by the Classic 350 and Yamaha R15.

 

The venture is aimed at leveraging Bajaj’s expertise in low-cost manufacturing with the technological prowess of KTM. The joint venture is aimed at tapping emerging as well as developed two-wheeler markets across the globe, with small and high-capacity bikes. These bikes will also have radically different styling and are designed to appeal more to the youth class of buyers. The price of these bikes could be in the range of Rs 2.3-2.4 lakh in the European market, a substantial premium when compared to the Indian versions.

 

Bajaj holds 35.67 per cent in KTM Power Sports AG through the Netherlands subsidiary, Bajaj Auto International Holding BV. Both companies also have plans to launch the imported range of bikes from the KTM stable in the coming period.

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