Blue Star aims to garner better market share in 2015

20 Jan 2015

Blue Star is targeting to garner better market share this year, buoyed by growth from the residential segment, and with a new range of air conditioners for the coming summer.

The company’s 70 per cent of overall room air-conditioner volume came from the residential segment. It currently commands 8.5 per cent share of the close to 4-million-unit room air-conditioner market. For the current calendar year, it targets 10 per cent share.

Blue Star is India’s leading central air-conditioning and commercial refrigeration company fulfilling the cooling requirements and providing end-to-end solutions as a manufacturer, contractor and after-sales service provider to corporate, commercial, institutional and residential customers.


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