Blue Star is targeting to garner better market share this year, buoyed by growth from the residential segment, and with a new range of air conditioners for the coming summer.
The company’s 70 per cent of overall room air-conditioner volume came from the residential segment. It currently commands 8.5 per cent share of the close to 4-million-unit room air-conditioner market. For the current calendar year, it targets 10 per cent share.
Blue Star is India’s leading central air-conditioning and commercial refrigeration company fulfilling the cooling requirements and providing end-to-end solutions as a manufacturer, contractor and after-sales service provider to corporate, commercial, institutional and residential customers.
