Indusind Bank has unveiled its new advertising campaign, a series of three ads to communicate a set of innovative services, ‘Cash On Mobile’, ‘Direct Connect’ and ‘Quick Redeem Service’. The ads are directed by Imitiaz Ali, the well known director of Jab We Met, Love Aaj Kal and ROCKSTAR fame. The ads films feature some popular bollywood actor like Neetu Kapoor and Jimmy Shergill.
With the recent advertising campaign, the bank further reinforces its focus on innovative banking based on the philosophy of Responsive Innovation. The bank had launched three innovative services last year, namely Choice Money ATM, Check on Cheque and 365 days banking.
Indusind Bank caters to the needs of both consumer and corporate consumers. It has a robust technology platform supporting multi-channel delivery capabilities.
