Pincon Spirit to launch new brand product in West Bengal

04 Feb 2015 Evaluate

Pincon Spirit has received an approval to launch its new brand of product i.e. ‘Jamaican XXX RUM- in Premium Segment’ in the Brand Name of ‘Ultra Force’ in the state of West Bengal on February 18, 2015. The board of directors at their meeting held on February 03, 2015 has approved for the same.

The strategy of the launch has been finalized and a high level committee under the leadership of Director Finance and Chief Operating Officer has been formed to take the decision on launching price of the product and Marketing Strategy.

Pincon Spirit is engaged in the business of Blending, Bottling and Wholesale Distribution of Indian Made Foreign Liquor (IMFL) Products viz. Rum, Whisky, Vodka, Brandy and Beer (alcoholic beverage).

Peers
Company Name CMP
United Spirits 1140.60
United Breweries 1721.30
Radico Khaitan 1699.35
Globus Spirits 676.45
Tilaknagar Inds 212.70
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