Somany Ceramics, the walls and floor tiles manufacturer has inked pact with Italy's IRIS GranitiFiandre Group by entering into a manufacturing and distribution partnership. As per the contract Somany Ceramics will market products from the group in India through its 65 exclusive franchise showrooms and select dealership.
The entity will market two sizes of the Active tiles- 2 by 2 feet and 15 inches by 19 inches, and they will be priced between Rs 350 plus tax and Rs 450 plus tax per square feet. The Italian group has fixed a transfer pricing for the company so there is no question of revenue sharing. They will do the below-the line activities and branding.
Somany Ceramics is a pioneering manufacturer, supplier and exporter of Floor Tiles, Wall Tiles, Sanitary Ware including urinals, basins, etc. Somany strives to bring its customers floor, wall, vitrified, ceramic, porcelain and innovative tiles that are the very latest in the world.