PC Jeweller is planning to invest Rs 1,500 crore and launch 200 new outlets by 2019 as part of its retail expansion strategy. Out of the 200 new outlets, 100 will be company-owned and others based on the franchise model.
The company, which at present has 50 company-owned outlets across the country, will get into franchising its outlets in the next fiscal. The company is also planning to launch a new sub brand in every 3-4 months.
PC Jeweller is one of the leading jewellery companies in India in the organized jewellery retail sector. Its operations include the manufacture, retail and export of jewellery. The company has developed a strong brand in north and central India markets.
