Edelweiss Housing Finance (EHFL), the housing finance arm of Edelweiss Capital, one of India’s leading financial services conglomerates, has launched its operations in the vibrant city of Bengaluru which accounts for 70% of the Housing Finance market in Karnataka. Bengaluru is amongst the top residential markets in the county, after Mumbai and Delhi. Further, given the growth of the IT industry and the consequent migration of people to Bengaluru, demand for housing will remain robust.
The company’s current housing finance market size is about Rs 1.5 trillion and it is aiming to double it by the end of FY15. The company is expecting to capture about 2% of the market over the next 5 years. This launch of operation in Bengaluru will give the company a loan book of about Rs 1,000 crore by 2015 in Bengaluru.
Presently operational in Mumbai and Delhi, EHFL’s approach to the Housing Finance business will be based on offering differentiated products and a superior Internet based sales and fulfillment process for applicants. The company offers home loans repayable over 25 years. This could give the borrower a larger loan amount or a smaller monthly installment.
The Edelweiss group already has a presence in Bengaluru and Hubli through Edelweiss Financial Advisors, a group company. EHFL will use these outlets for distribution and also add some more branches.
| Company Name | CMP |
|---|---|
| Bajaj Finance | 908.70 |
| Shriram Finance | 1036.50 |
| Aditya Birla Capital | 340.20 |
| Chola Invest & Fin. | 1579.65 |
| Tata Capital | 337.60 |
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