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Tata Nano features most trusted brand in the hatchback category

26 Feb 2015 Evaluate

Tata Motors’ Tata Nano has been crowned as the most trusted brand in the hatchback category in ‘The Brand Trust Report, India Study - 2015’. The Nano has achieved this feat for the third year in a row. The Brand Trust Report, India Study 2015 lists 1,000 Most Trusted Brands of the country, picked up from 19,000 unique brands, from 270 different categories.

After a thorough makeover last year, the Nano was brought to the market in its second avatar - Nano Twist, in January 2014. The Nano Twist provides class-leading value with an appeal to a younger, more affluent customer and continues to focus on all segments of buyers - the first time buyers, the replacement buyers and the additional buyers - and try to fulfill their rational and emotional needs.

Tata Motors is India's largest automobile company, is the leader in commercial vehicles in each segment, and among the top in passenger vehicles with winning products in the compact, midsize car and utility vehicle segments. It is also the world's fourth largest truck and bus manufacturer.

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