PC Jeweller has signed an exclusive collaboration agreement with Blue Nile, a US-based online jeweller. The objective of the collaboration is to evaluate the Indian market for potential online jewellery sales on a long term basis. This collaboration is a stepping stone towards potential strategic partnership between Blue Nile and PC Jeweller.
PC Jeweller is one of the leading jewellery companies in India in the organized jewellery retail sector. Its operations include the manufacture, retail and export of jewellery. The company has developed a strong brand in north and central India markets.
