Cadbury India has decided to join mithaiwala instead of beating them in Kolkata by manufacturing sweets with CDM (Cadbury Dairy Milk) under its latest initiative ‘Cadbury Mishti Shera Shrishti' (Ultimate mithai created with Cadbury).
The company has tied up with the biggest and oldest sweet retailers in the city, KC Das, Balram and Ganguram Sweets. It has encouraged these established sweet-makers to innovate new sweets by including Cadbury's chocolate in their offerings to drive consumption of its largest selling brand. The sweet shops have taken initiative to create attractive variants such as Choco Twister, Choco Kumbha, Choco Riceball, Choco Fusion, Kolaberi Di and Choco Mudpie.
The sweet shops are charging Rs 60 for a single mithai made with CDM. With extensive branding within each of the nine mithai shops chosen, consumers are also encouraged to vote for the best mishtis made from Cadbury Dairy Milk with a campaign that says: ‘It's time to vote again in Kolkata'. Some of the participating mishti chain partners include Ganguram Sweets, Hindusthan Sweets, KC Das and Gupta Brothers.
| Company Name | CMP |
|---|---|
| Varun Beverages | 509.05 |
| Nestle | 1482.20 |
| Britannia Inds | 5519.20 |
| LT Foods | 430.65 |
| Hatsun Agro Product | 988.20 |
| View more.. | |
MoneyWorks4Me is a SEBI-registered Investment Adviser (IA) dedicated to helping investors build long-term wealth through transparent, research-driven, conflict-free guidance. Founded in 2008, we started our journey as a Research Analyst (RA), providing deep fundamental analysis, intrinsic value insights, and long-term investing frameworks for Indian equities. In 2017, we transitioned to a full-fledged SEBI-registered Investment Adviser, strengthening our commitment to acting as a fiduciary—always putting the investor’s interest first.
To become India’s most trusted, research-powered fiduciary advisory platform—where every investor, regardless of experience, can make calm, confident, and well-reasoned investment decisions.
MoneyWorks4Me ensures this through: