Cadbury was incorporated in India on July 19, 1948 as a private limited company under the name of Cadbury-Fry (India), it began its operations in 1948 by importing chocolates. After 60 years of existence, it has five company-owned manufacturing facilities at Thane, Induri (Pune) and Malanpur (Gwalior), Bangalore and Baddi (Himachal Pradesh) and 4 sales offices (New Delhi, Mumbai, Kolkota and Chennai). The corporate office is in Mumbai. Today, they are a part of the Cadbury PLC, world's leading Confectionery Company
Currently Cadbury India operates in four categories viz. Chocolate Confectionery, Milk Food Drinks, Candy and Gum category. In the Chocolate Confectionery business, Cadbury has maintained its undisputed leadership over the years. Some of the key brands are Cadbury Dairy Milk, 5 Star, Perk, Éclairs and Celebrations.
Cadbury is a leading global confectionery company with an outstanding portfolio of chocolate, gum and candy brands. They employ around 50,000 people and have direct operations in over 60 countries, selling their products in almost every country around the world.
Their core purpose 'creating brands people love' captures the spirit of what they are trying to achieve as a business. They collaborate and work as teams to convert products into brands.
Cadbury enjoys a value market share of over 70% - the highest Cadbury brand share in the world! Their flagship brand Cadbury Dairy Milk is considered the 'gold standard' for chocolates in India. The pure taste of CDM defines the chocolate taste for the Indian consumer.
In the Milk Food drinks segment their main product is Bournvita - the leading Malted Food Drink (MFD) in the country. Similarly in the medicated candy category Halls is the undisputed leader. They recently entered the gums category with the launch of worldwide dominant bubble gum brand Bubbaloo. Bubbaloo is sold in 25 countries worldwide.
Since 1965, Cadbury has also pioneered the development of cocoa cultivation in India. For over two decades, they have worked with the Kerala Agriculture University to undertake cocoa research and released clones, hybrids that improve the cocoa yield. Their Cocoa team visits farmers and advises them on the cultivation aspects from planting to harvesting. They also conduct farmers meetings & seminars to educate them on Cocoa cultivation aspects. Their efforts have increased cocoa productivity and touched the lives of thousands of farmers. Hardly surprising then that the Cocoa tree is called the Cadbury tree!
Product portfolio of the company includes:
- Chocolate- Cadbury Dairy Milk, 5 Star, Perk, Celebrations, Tempetations, Eclairs and Gems
- Snacks- Bytes
- Beverages- Bournvita
- Candy- Halls
- Gums- Bubbaloo
Awards & Achievements:
- Asian Marketing Effectiveness Awards 2008 for Bournvita Folk/Fusion campaign - GOLD award for the 'Best Insights and Strategic Thinking' and SILVER award for the 'Most Effective Use of Advertising'.
- Cadbury India has been ranked as the 7th Great Place to Work and the No. 1 FMCG company in India in 2008, by the Great Place to Work Institute.
- Cadbury India has been awarded the 'Bronze Award for Excellence in People Management' in the 'Great Place to Work 2007' survey conducted by Grow Talent Company Limited and Businessworld.
- The prestigious ABBY awards, held in March, recognise creative excellence in the Indian Advertising Industry. The Ulta Perk campaign won four Silver Awards in total and the Cadbury Dairy Milk Campaign, Miss Palampur, also won a Silver Award. This year Cadbury also sponsored the new 'Young ABBY' Award.
- In 2007 Cadbury won the Emmvie Gold for the Best Media Innovation - TV, for brand Bournvita, for the entry Physical symbol of Confidence.
- Cadbury Dairy Milk & Bournvita have for the second time running, have been declared a ‘Consumer Superbrand’ for 2006-7 by Superbrands India.
- Cadbury India has been ranked 5th in the FMCG sector, in a survey on India's most respected companies by sector conducted by Business World magazine in 2007.
- Bournvita won the 'Reader's Digest Trusted Brands' Gold Award for the vitamin health supplement category in Indian in 2006.
- Cadbury India received a bronze award at the Cannes Lions International Advertising Festival for partnering with a mobile phone operator in 2005 to provide exam results via SMS to school children.
- Cadbury India's Bangalore factory has received the 'Suraksha Puraskar' safety award from the National Safety Council - Karnataka chapter in 2005.
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